What is ACRONYM fashion?

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette.

What is the ACRONYM brand?

Acronym: A brand name formed from the initial letters (or groups of letters) of a longer name or phrase and pronounced as a word. Often contrasted with. Initialism: A brand name formed from the initial letters of a longer name or phrase and pronounced letter by letter.

Is Techwear an ACRONYM?

However, ACRONYM is not one of them. The Errolson Hugh and Michaela Sachenbacher led brand has come to define modern techwear, continuously introducing new innovations to the field. Since its inception in 2002, ACRONYM has been committed to producing the best quality products.

Who is ACRONYM designer?

The designer behind Acronym—the cutting-edge fashion coveted by legions of fans like John Mayer and sci-fi wizards like William Gibson—is making clothes for the end of the world.

What ethnicity is Errolson Hugh?

He was born in Edmonton in 1971 to Chinese Jamaican parents, immigrants to Canada. His father is an architect, his mother an interior designer. He grew up on the Prairies before moving to Toronto in 1989 to study fashion design at Ryerson.

Who made acronym brand?

They prefer to let their designs speak for themselves and whether you know it or not, they’ve been pacing the vanguard of technically-focused fashion for nearly two decades. Founded in 1994 by Errolson Hugh and Michaela Sachenbacher, Acronym is an incredibly lean and agile operation.

How does acronym gravity pocket work?

One of the defining features of all Acronym jackets are the “gravity pockets” on the forearms. 160 mm long with two zips, you are able to insert your phone or any similarly sized object, to be retrieved by undoing a snap button on the inside on the sleeve and letting gravity do the rest.

Who is Errolson Hugh?

Canadian designer and Edmonton, Alberta native Errolson Hugh co-founded his Berlin-based brand ACRONYM with Michaela Sachenbacher. His well-documented designs have opened doors for Hugh to work with other like-minded brands such as Burton, Stone Island’s Shadow Project, UNITED ARROWS, and Herno Laminar.