How do you compare NPS scores?
Benchmarking your Net Promoter Score, step by step
- Step 1: Compare it with your industry average.
- Step 2: Compare the score within a region.
- Step 3: Consider the survey channel.
- Step 4: Use your baseline NPS as your own benchmark.
What is considered a good NPS score?
Any NPS score above 0 is “good”. It means that your audience is more loyal than not. Anything above 20 is considered “favourable”. Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class.
Which company has the best NPS?
Net Promoter Score benchmarks for top brands
| Company | ||
|---|---|---|
| 1 | Apple | Apple Net Promoter Score Benchmarks |
| 2 | Google Net Promoter Score Benchmarks | |
| 3 | Microsoft | Microsoft Net Promoter Score Benchmarks |
| 4 | Coca-Cola | Coca-Cola Net Promoter Score Benchmarks |
What is a good Net Promoter Score by industry?
What a good Net Promoter Score looks like
| Industry | Professional services | Technology companies |
|---|---|---|
| Average NPS | +43 | +35 |
| Median NPS | +50 | +40 |
| Top quartile | +73 (or higher) | +64 (or higher) |
| Bottom quartile | +19 (or lower) | +11 (or lower) |
What’s a good NPS score for SaaS?
A good NPS score for SaaS hovers somewhere around 28. This is clearly a case in which industry standards and comparisons matter more than basic, general benchmarks. If a SaaS company were to compare their NPS to an overall good NPS score of 40, they might feel that their customer satisfaction is sorely lacking.
What is Amazon NPS score?
a 53
Amazon’s Net Promoter Score (NPS) is a 53 with 68% Promoters, 17% Passives, and 15% Detractors. Net Promoter Score tracks whether Amazon’s customers would recommend using the product based on a scale of -100 to 100.
Is 30 a good NPS score?
NPS benchmarks Scores between 0 to 30 are typically good, but there’s room for improvement. Scores of 30-70 are classified as great and it typically means you have a lot of happy customers. If your NPS is 70 or higher–kudos–you’re doing excellent with a high number of Promoters in your customer base.
Is NPS 50 good?
In an absolute sense, an NPS score over 50 is considered above average. If you are looking to benchmark your score with the relative method, an above-average score can range from 0 – 40+ depending on the industry.
What is Amazon’s NPS?
Amazon’s Net Promoter Score (NPS) is a 53 with 68% Promoters, 17% Passives, and 15% Detractors. Net Promoter Score tracks whether Amazon’s customers would recommend using the product based on a scale of -100 to 100.
What is Netflix NPS?
Netflix’s Net Promoter Score (NPS) is a 53 with 65% Promoters, 23% Passives, and 12% Detractors. Net Promoter Score tracks whether Netflix’s customers would recommend using the product based on a scale of -100 to 100.
Is 62 a good NPS score?
When looking at NPS benchmarks, you should aim for an NPS that is above average in your industry – that is how you could keep high standards and results. For example, according to the research of the Temkin Group in 2016, the average NPS of software companies in the US is 41, and “dream-to-achieve” score is 55.
What is a good NPS for B2B SaaS?
How do you calculate a Net Promoter Score?
Calculate your NPS® (Net Promoter Score) Calculating your NPS score is as simple as tallying up your responses and subtracting the percentage of detractors from the percentage of promoters. The score is a whole number that ranges from -100 to 100, and indicates customer happiness with your brand experience.
How to Improve Your Net Promoter Score?
– Admirer: These are the promoters that will only give you quantitative feedback and not qualitative feedback. – Loyalists: These are the promoters that will give you both quantitative feedback and qualitative feedback. – Fans: These are the promoters that will do the positive word of mouth for you and bring referrals. – Followers: They are brand followers.
What is a good Net Promoter Score to have?
The minimal number of respondents that will make your survey statistically reliable is 100.
What is wrong with Net Promoter Score?
Net-Promoter Score (NPS) is now ubiquitous as an easily-collected market research metric, having displaced many serious market research processes. Unfortunately, this has been its sole success. It possesses few, if any, of the characteristics that might be regarded as highly desirable in a high-level market research metric; on the contrary, it has done considerable damage both to companies and